Show me the money!

What good is it to advertise a product and not show an interested consumer where to purchase it? Product placement is almost as old as movies themselves; however CustomPlay modernizes this old concept with some lucrative new features. With CustomPlay just one click and the user can now purchase those products and services that are presented in a motion picture, turning a potential consumer into an actual customer.

There are three methods for a viewer to first identify the availability of a purchasable product or service.  At the option of the viewer, each method leads to additional purchasing information and  to completing the purchase transaction.

In Video Ads - CustomPlay Ads is a user enabled feature that displays small icons in the upper left corner of the screen during the playback of a motion picture. These icons can represent all types of products from purchasable items or services to downloadable music and videos. Other icons are used to encourage a user to enable this feature such as additional movie information like trivia or production locations.

Shopping - The CustomPlay Shopping feature presents product placement items in a cascading product classification interface that provides access to the depictions of the products and services that are featured within the motion picture. The user can then easily navigate through the menu system to the item in which they want to purchase.

Keywords - CustomPlay’s Keyword feature can also allow a user to search a motion picture for props, wardrobe, products, and services. Within the results of a search, small icons appear in the upper left corner of the screen to notify the user that a particular item is available for purchase.