When you know what you do not want.

CustomPlay’s content customization is the industry’s most advanced and effective service for skipping or muting objectionable content during a playing of a motion picture.

CustomPlay's user-friendly interface permits each user in a household to establish their own password protected individual content preferences.  The preferences may be changed prior to and during the playing of a motion picture.

CustomPlay’s identification of possible objectionable content is based on three primary principles:

• The primary reason that a viewer watches a motion picture is to be entertained.
• A viewer is not entertained by viewing content the viewer would have deemed objectionable.
• A viewer’s preference for the exclusion of content, the viewer would have deemed objectionable, outweighs the potential significance, to that viewer, of the excluded content.

Adherence to these three principles guides CustomPlay to identify possible objectionable content, irrespective of the significance to the story. 

CustomPlay' has developed 140 pages of detailed objectionable content specifications which require the identification of content according to three levels of explicitness ( Implied, Explicit, and Graphic) in each of fourteen categories of possible objectionable content.

The specifications are consistently applied in the identification of content, irrespective of the particular motion picture.

Unparalleled parental controls.

CustomPlay’s video player interface enables a user to establish a preference for the level of explicitness (None, Implied, Explicit, or Graphic) in each of the fourteen categories. CustomPlay's content customization enables over 268 million different combinations of content preferences.

In addition to the content preferences, CustomPlay’s User Override feature allows a parent to preview just the objectionable content segments in any particular category/level and determine if the particular segment is to be included or excluded from the playing of the motion picture for a child.

CustomPlay provides the viewer an unparalleled full control as to what objectionable content is played. Content customization renders obsolete the MPAA ratings.