Movies are our passion.  

CustomPlay’s mission is to enable viewer's to effortlessly play, from within a motion picture, a wide range of enjoyable presentations.  CustomPlay’s four year investment in the development of detailed, written specifications for each of the presentation features is representative of our dedication to viewer satisfaction.

The specifications and high quality control standards ensure that CustomPlay provides viewers a consistent, high quality experience for each feature, across a wide range of motion pictures.

With the utmost care and dedication to the art, each of our ten departments creates the specialized data required by each feature.  Segments within a  motion picture are painstakingly analyzed, defined, and assigned the appropriate descriptors.

CustomPlay’s technologies, features, and collateral capabilities are the subject of 31 issued U.S. patents controlled by CustomPlay’s parent company Nissim Corp.

Nissim's extraordinarily valuable portfolio of intellectual properties includes United States Patents that have been widely recognized by the consumer electronics industry as essential to the implementation of DVD and Blu-ray specifications. 

Current licensees of Nissim include Dell, Funai, Hewlett-Packard, Lenovo, LG Electronics, Microsoft, Panasonic, Philips Electronics,  Pioneer, Samsung, Sony, and Toshiba, among numerous others.